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What makes a good website?


'Good' can really only be determined by the intended users. Like all marketing, it has to meet the user's needs, wants and aspirations and provide beneficial outcomes. Often, sites are judged by aesthetics rather than effectiveness.

Define 'static' and 'dynamic' sites.


'Static' means the site is rarely if ever updated. 'Dynamic' means the user can interact with the site, and content is added by the owner and visitors. This content may also be syndicated and/or sent to other devices.

How do I choose between the two?


'Static' sites used to be cheaper to build, but that's changing. 'Dynamic' offers all of the advantages of the modern interactive web and is cheaper to manage in the long run. See this checklist for further information.

What's all the fuss about 'Web 2.0'?


'Web 1.0' took little advantage of the capabilities of the web absent in printed publications. Web 2.0 was a term to describe the 'second-generation' of web applications that aim change all that.

How do I update the content?


Updating a website may seem daunting, but it can be as easy as sending an email , completing a form or using a wordprocessing program.

What is 'SEO'?


It stands for Search Engine Optimization. It's really about making certain that a website's content is relevant to a target audience. Here is more information.

Can my budget stretch to this?


Prices start at $1,500 plus hosting costs. The typical budget range is $4,000 to $20,000.
 
START WITH THE ROI
Building an effective internet presence is an investment. By considering the desired returns from the outset, the development plan can be based upon quantified benchmarks such as real improvements in marketing effectiveness.

IT MUST SERVE THE TARGET AUDIENCE(S)
If the target audience likes your website, search engines will too. Search engines go to great lengths to give weighting - and therefore ranking and visibility - to sites that provide relevant and timely information to visitors.

MILLISECONDS TO ENGAGE AN AUDIENCE
We are bombarded with information 'noise' and favour sites that get to the point quickly. Long form text is being replaced by synopses. Simple navigation is being supplemented by tooltipsLittle mouse-over pop-ups, just like this one! and 'learn more' links. Good sites make it easy to engage in dialogueThrough having an interactive website that engages visitors..

CALL FOR ACTION
There little point in creating a site that does not yield an action from relevant visitors. Not just the simple 'contact us' action, but a range of actions that are proxy indicators of some current or future interest in the products, services or concepts.

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KEEP IT FRESH
Content that is stale has all the appeal of yesterday's bread. Not only will this put off visitors, it will mean that the site will rank lower in search engines than sites with a stream of fresh content.

IT'S A GOOD SITE: PASS IT ON
With the web morphing into one giant worldwide conversation referral is perhaps the single biggest source of new and ongoing business. Social bookmarking is amplifying the effectiveness of content through syndication.

THE INTERNET IS NOT JUST THE COMPUTER
Digital content has left the desktop and is currently appearing on mobile phones, TV sets, MP3 players and e-book readers. Dynamic websites are syndicating content into this network to serve the tiniest of niches, worldwide.
An online presence, or just an online brochure?

An argument for rich content & dynamic websites.

In the early days of the internet, websites were created with text and images lifted from print brochures.

Like newspapers, these static websites have a limited shelf life. They are out-of-date pretty much as soon as they are published.

Dynamic websites'Dynamic' means the user can interact with the site, and content is added by the owner and visitors. are living, interactive & evolving. They interface with mobile phones, email and social networks to help organisations punch above their weight.

You can update your site, add content from other sources and provide your clients with timely news and information in ways that suit them.