WEB MARKETING THAT IMPROVES THE ODDS

Everyone who has lived through recessionary times knows that the resulting changes in buyer behaviour present opportunities. One such success story seems to be Asos, which is growing sales in one of the most affected markets in the world - UK Fashion Retailing. Its secret? While the good times have forced up the costs for bricks and mortar stores - especially rents and wages - the ASOS model is lean. This is reflected in low prices for fashion fad must haves. Fashion has a shorter shelf life than milk these days, and Asos can beat the response times of its competitors hands down. Seen on a celebrity today; on the Asos website tomorrow. And by targeting the young and mortgageless their audience has the most disposable income.


Asos continues sky-high growth rate as young shoppers keep buying - Times Online

Mr Robertson is confident that Asos's market-leading position will not be challenged soon. He said: “Our economics are different to the economics of the high street. If you have a successful store, somebody can open a shop next door. Nobody walks past you on the internet. It's hard to shake up as long as you're doing things right.”