WEB MARKETING THAT IMPROVES THE ODDS

Times were good. For many 'it was the best of times' with no qualifier. Opportunities were low-hanging fruit. Consumer behaviour had gotten predictable. Many businesses had no need for marketing. They were at or over capacity. This has left many gaps in the market for online search. One client, in a major US State, was amazed when we told him that nobody had optimised for 'builder, [city]'. He now gets a steady stream of leads that has kept him afloat. Another, a software vendor, has modified his program to cater for the growth in job seeking (see the stats below).

Early beneficiaries of the downturn are fast food joints. All over the western world, demand for burgers and pizzas has gone up faster than you can say 'calorie density'. Anyone for low price 'fine dining'? Want to piggyback on 'pizza' search terms?

Health clubs subs would be the first to go in a downturn. Right? Well, no actually, they have gone up in every recession. It seems that without the structure of a job to go to, the gym equals the place to go think. Without overtime, the opportunity to go to the gym is there. In the USA, Health clubs have become big business. Multi state clubs can't optimise for local markets. Check out the gaps.


Americans’ Online Search Behavior Points to Significant Increase in Personal Financial Turmoil

Searches for several terms related to the economic downturn showed dramatic gains during the past year. Among the most notable increases were searches relating to the deteriorating job market, including searches using the term “unemployment” (up 206 percent to 8.2 million searches) and “unemployment benefits” (up 247 percent to 748,000 searches). Meanwhile, terms relating to personal asset situations, including “mortgage” (up 72 percent to 7.8 million searches), “bankruptcy” (up 156 percent to 2.6 million searches), and “foreclosure” (up 67 percent to 1.4 million searches) also grew strongly. And Americans, resilient as they are, are seeking ways to save money, as evidenced by the increase in the number of searches for “coupons” (up 161 percent to 19.9 million) and “discount” (up 26 percent to 7.9 million).