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Social networks more popular than email
Now visited by over two-thirds of the global online population, 'Member Communities,' which includes both social networks and blogs, has become the fourth most popular online category – ahead of personal email.
Full Neilsen article
- One in every 11 minutes online globally is accounted for by social network and blogging sites.
- The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to 'Member Community' Web sites globally came from the 35-49 year old age group (+11.3 million).
- Mobile is playing an increasingly important role in social networking. Nielsen found UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23 percent (2 million people) doing so, compared to 19 percent in the US (10.6 million people).
- These numbers are a big increase over last year – up 249 percent in the UK and 156 percent in the US.
Full Neilsen article
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