7. Online reputation
Your online reputation may make or break your career or business ambitions.
Positioning is "how you are perceived", and is not to be confused with capability. Those with a superior online reputation often punch above their weight. This is because their personal brand equity has been built deliberately over time.
You may be best in your class, but if you are not perceived to be you are likely under-performing.
This will be reflected in the opportunities closed to you, the amount you can charge and your status in your profession or industry.