Back in the old days, you placed an ad and took your chances.
Nobody could tell you if anybody read your ad, let alone acted upon it.
Many folks are still living in the past, placing their ads in the 'old way' ...
... booking Yellow Pages space as if nothing had changed in the world ...
While all the time having a website that does not engage its audience.
Meanwhile, consumers have long since given up reading ads ...
... and rarely break the seal on the Yellow and White Pages.
The rules have changed, and the change is gathering pace.
If you're not engaging with your audience in ways that suit them ...
... you can be sure that your competitors will be, now or sometime soon.