A niche fitness club that beat the giants in California
Research, planning, branding and launch
It's a courageous start up that looks to make its mark in Southern California's fitness market. Especially while positioning itself as an aspirational club, frequented by celebrities, with high-end prices.
A prelaunch web presence was designed to position membership as exclusive and appeal to the aspirational, while keyword research uncovered gaps in the market that the club could exploit.
Even in the most competitive of keyword markets, research reveals opportunities that competitors' have overlooked
Branding included both an online identity, physical signage and printed materials.
The roll-out marketing model was refined into a process to support future national expansion plans.