Building a community and getting leads for a stock market trading consultancy
Getting subscriber income from teaching ethical day trading
The goal was to build trust and credibility as a leading expert on a particular class of day trading.
This meant building a reputation as an authority figure with a solid track record and a large following.
Obvious keywords for day trading were too competitive to rank for in searches, so we researched keywords and behaviours that were indicators of an interest in day trading.
Direct online marketing was used to convert visits into subscription trials, and social media linkages and programs provided an increased reach, led by the perceived success of existing subscribers.