Health insurance leads for brokerage
Taking advantage of health reforms
This Atlanta, GA based client wanted to created a web presence that would provide leads from visitors interested on Health Insurance.
With the advent of Obamacare in the US, health coverage traffic was going to the Federal government's website, bypassing traditional brokers.
We created a web presence that focussed upon a geographic niche (suburbs, cities and a single State), thus making the website more relevant to those people seeking coverage in those areas.
National websites can rarely outrank (in search) websites that are optimised for specific geographic locations
This resulted in very substantial traffic and a massive increase in online inquiries.