Creating an online parenting magazine
We worked with this client pre-launch to create a market entry strategy for this niche online publication.
Years ago, it was possible to build a successful online publication with only a passing regard for what an audience wants (as expressed in keywords).
Many newcomers still fall into the trap of replicating an existing successful publication as the template for their venture. But this is almost certain to fail in today's market.
Success means matching what you want to say with what people are receptive to (want to hear) by creating content that is relevant and focused.
Only when search engines and social networks regard you as an authority within a predetermined niche can you really get traction.
We helped to shape the content theme and scope, ensured that this could be understood by search engines, created the linkages to social networks and set the editorial position and scope.