Getting leads from distressed commercial property owners
Attract, screen and close the right investment deals
This US based property acquisition and development firm was inundated with (mostly) low-quality inquiries from distressed property owners facing bank foreclosure.
It needed an online mechanism to attract high quality leads and filter those with low potential.
We created a series of websites based upon geographic reach, property classes and desired transaction values ($2 million and above).
These were founded upon both keyword and third party data sets, and were also designed to draw in and incentivise intermediaries.