The niche real estate brokerage that beats the big boys
While the real estate market in the US is dominated by dedicated search engines and broker listing engines it is still possible to carve out a niche, even in the biggest cities.
Understanding the dynamics of specific real estate markets allows smaller brokers to outfox dominant state and national firms.
While direct search for property listings and neighbourhoods is highly competitive, search for activites that signal a real estate purchase is often not.
By becoming an authority within a niche market, and building an online presence that reflects the wider needs of home seekers, it is possible to better serve a client and, importantly, get direct inquiries.