Boosting Internet Direct Marketing Responses

Work out how you would like visitors to interact with you, and consider both online and offline (EG phone) responses.
Determine your primary response objective, which could be a direct sale or the completion of an enquiry form.
Consider response aims for proxy indicators of interest, such as email capture or subscription to an RSS feed.
Design the landing pages to engage the visitors and direct them to the content that will meet their needs.
You have milliseconds to engage the audience, so the proposition must be crystal clear.
Remember that different visitor groups may have unique needs and require custom landing pages.
Make it easy for visitors to interact with you in ways that suit them, both online and offline.

"Creative without strategy is called art. Creative with strategy is called marketing", said Jef I. Richards.

Attention is the fundamental purpose of web design. Once you get past the colour schemes, layout, graphics and typography, it all comes down to guiding and shaping the viewer's attention.

Visitors will only respond when doing so meets their needs. Giving them a range of options increases the chances of interaction.

Direct Response

Visitors are of little value unless they act upon their visit.

There are many ways that interaction may be encouraged.

Beyond the obvious 'buy' and 'contact' responses, there are proxy indicators of interest.

Remember: Conversions Rarely Happen With a Single Click.

Considered the Seven Issues? Now it's time to start your plan. When you're ready for a free initial consultationThis consultation is conducted by phone or meeting (if convenient to both parties) and is free of obligation. with us, simply complete the form. Don't worry if you're unsure about any of the questions, it's part of the process to be a little confused! If you prefer, please contact us.