WEB MARKETING THAT IMPROVES THE ODDS
Getting Search Engine Traffic
- There are no easy waysBeware of 'instant ranking' offers and unethical practices. to get instant and sustainable rankings.
- There are legitimateThat is, ways that comply with Search Engines' rules and guidelines. proven and effective ways however.
- Search engines want the bestAs assessed by a mathematical formula. sites to get the highest rank.
- 'Best' means relevantA match between the search query and direct and related keywords. to the visitors.
- Search engines base rankingsThe order in which search engine results are shown. on keywords and a term called 'themes'.
- Themes mean related keywords, terms and phrasesThe search engine learns about related words, phrases and subjects based on search data..
- Quality linksWhere 'quality' means how relevant the linking site is & whether it's part of the same theme. determine who wins if sites are equally relevant.
- Start with research not guesswork.Many sites are created around keywords with no prospect of achieving ranking
- Search beyond the obviousMany keywords are fiercely competed for. Many more have little or no competition. targets
- Do the maths, is the target big enoughWhere 'target' is the sum of keyword queries.?
- Don't forget geographicRanking locally or nationally is an easier prospect than internationally. limits.
- The sum of the keywords = the themeThis is the crucial point. Master the theme and you control your niche..
- Ideally do this before you start the design process!
- Write the copy'Copy' includes relevant metadata and tags. (text) around the theme.
- Magic Formulas and Black HatPractices that are outside the Search Engines' Guidelines and may get your site banned. search engine 'optimisation'.
- Selecting overly generalFor example 'DVD' for a video rental company. and/or irrelevant keywords.
- Web code that can't be readExamples include many dynamic sites & sites using Flash. by search engines.
- Not finding a sustainable niche or sticking to a 'theme'Where theme is a collection of related keywords..
- Little or no dynamic contentFresh and relevant content is the way to climb in rankings..
- Overuse of keywords that flags the site as 'spamming'Where the search engine judges that the site is trying to manipulate the rankings..
- Unrealistic strategy, where keywords are too fiercely competed for.
"In the business world, the rearview mirror is always clearer than the windshield", said Warren Buffet.
Yet grand websites are constructed with little or no reference to the data. We can easily discover what people are searching for - how many and even where they are.
By using this intelligence, considering the competition and creating relevant content, there are great opportunities for most businesses.
Google looks for the best website for each keyword. It's as simple as that.
'Best' means most relevant to the visitor.
It does not mean the 'best' flash presentation or the 'best' graphics.
It's measured by the relevance of the content and the quality of incoming links.
Considered the 3 P's? (Planning, Process and Pitfalls). Now it's time to start your plan. When you're ready for a free initial consultationThis consultation is conducted by phone or meeting (if convenient to both parties) and is free of obligation. with us, simply complete the form. Don't worry if you're unsure about any of the questions, it's part of the process to be a little confused! If you prefer, please contact us.