Websites - Static or Dynamic?

'Static' means the site is rarely if ever updated. The content on pages is fixed unless it's edited by a programmer through a cumbersome upload process.
'Dynamic' means the visitor can interact with the site, and content may be added by the owner and selected visitors.
This 'fresh' content may also be automatically syndicated to other websites and/or sent to other devices like mobile phones.
This makes the site more 'relevant' as judged by search engines and is the key to getting and keeping high rankings.
Providing timely information makes the site more appealing to visitors, encouraging bookmarks, subscriptions and referals.
Through a login option, custom environments may be built within a site for visitor sub-groups.
Static sites are the 'old' internet and are increasingly unlikely to rank in search engines for any competitive keyword.

"He has the attention span of a lightning bolt", said Robert Redford.

Today's consumer is often seen watching tv, notebook computer on her lap and phone in her hand. She is hands free on mobile, has a VOIP call on hold, is chatting on msn messenger, while sending an email and an sms. Similtaneously.

Not surprisingly, she demands instant gratification and instant answers to her search queries.

Dynamic Websites

The internet was meant to be inter-active.

Static sites are the 'old' internet.

Dynamic sites provide timely content, in flexible ways.

They are fresh, relevant and search-engine friendly.

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