Keywords
A keyword is a single word or short phrase that is searched for. Your plan must be to create content to address the wants that are expressed (or suggested) in your selected basket of keywords.
A sure way to fail is to create content before considering keywords.
Principles
- Keywords should be a forethought in content creation.
- Your selected basket of keywords = your website theme.
- Create your content to align with this theme.
- Without search ranking your content will not be seen = pointless.
- Think of yourself as a niche publication.
- Hashtags are keywords, as should be video and blog titles.
- Keywords must be present in your links and body text.
Ready to consider the 3 P's? (Planning, Process and Pitfalls). It's time to start your plan: