Social Media
Content is of no value unless it is read and passed on. Social networks provide ways to make this happen. "Content" comprises your own work and curated content from other sources.
Position yourself as an authority in places where your prospects hang out.
Principles
- Social networks are not places to overtly sell (you will be outcast).
- Open conversations with prospects and/or those you seek to influence.
- Use the viral effect to increase the reach of your content.
- Make your social media presence consistent with your website theme.
- Think of yourself as a niche publisher; an expert in your field.
- Not all social networks are equally valuable; be selective.
- Beware the false gods (metrics) of "thumbs up".
Ready to consider the 3 P's? (Planning, Process and Pitfalls). It's time to start your plan: