Media
While a picture may be 'worth a thousand words", these "words" need to be consistent with your proposition if they are to help rather than distract.
Optimise your media mix; have the text, video, images and audio that best convey your message.
Crucially, have a plan to get this content viewed. Before you create it.
Video and podcasts are like long form copy; they are generally only of interest after the visitor is engaged.
Principles
- Headline, synopsis and drill-down is the first principle.
- "Drill down" means read more, watch video or listen to audio.
- Video and audio is often consumed later. Add backlinks.
- Never, ever autorun video or audio on your website.
- Use images sparingly and only if they add value.
- Page load times with images and galleries = click away.
- Content should be timely, relevant and adaptable.
Ready to consider the 3 P's? (Planning, Process and Pitfalls). It's time to start your plan: