Social Networks
Social networks are likely the most frequent touch points between you and your audience(s).
They are an integral part of your web presence, of equal importance to your website.
It is important to consider traffic flows, since conversations take place on social networks but actions happen on your site.
There should be consistency in your branding, tone of voice and key messages.
Principles
- As a rule, you want traffic from social networks to your website.
- Why (exactly) send traffic from your website to social networks?
- Attempt to convert all incoming traffic to actions.
- Use sharing buttons and widgets to get your content referred.
- 'Follow' or 'Connect' starts a conversation. 'Like' does not.
- Embedding timeline widgets sends people way.
- Not all social networks are of value to you. Be selective.
Ready to consider the 3 P's? (Planning, Process and Pitfalls). It's time to start your plan: