Online Reputation
Yesterday's branding is today's online reputation. With multiple touch points and the rise of social media, brands are but a part of the way an individual or an organisation is perceived.
Employers use social media and the web to screen employees and clients do likewise with prospective suppliers and partners.
Your online reputation may make or break your career or business ambitions.
Positioning is how you are perceived, and is not to be confused with capability. Those with a superior online reputation often punch above their weight. This is because their personal brand equity has been built deliberately over time.
You may be best in your class, but if you are not perceived to be you are likely under-performing.
This will be reflected in the opportunities closed to you, the amount you can charge and your status in your profession or industry.
Positioning
- Who are your peers, and how do you rank?
- What is the gap between you and your best performing peer?
- Does your personal and business reputation support this rank?
- How might you reposition to your advantage?
- Is there a match between who you are and your online reputation?
- What are the inconsistencies?
- What is the potential for you to build reputation equity?