Objective
What is your objective in creating or improving your web presence?
While there are many commercial reasons to be on the internet, unless these are explicit and quantified any design brief will be flawed.
The design should support your commercial objectives, and for this to happen you need to think through the strategy.
"Having a gallery, a blog and a video" is not a strategy, it's a wish list.
Principles
- Design does not start with a designer, it starts with a plan.
- This plan has to figure out how to attract & get actions from visitors.
- Creative has to serve the plan, not lead the plan.
- Planning is a formal process that considers the evidence.
- Design should judged by its effectiveness only.
- A design based upon assumptions is a vanity project.
- Sites don't always need to be pretty to be effective.
Ready to consider the 3 P's? (Planning, Process and Pitfalls). It's time to start your plan: