Book promotion web presence for doctor, author and broadcaster
Capture and convert interest from a national book launch
This author wanted to capitalise on a forthcoming national book launch, and position herself as an international authority on the subject.
While it is extremely difficult to make a fortune from a successful non-fiction publication, it is possible to use the publicity to position or reposition yourself to your advantage.
The aim was to use the press coverage and TV appearances to get speaking engagements and build career capital.