Authority positioning and lead generation for property investment firm
Getting leads in a fiercely competitive market
This firm wanted to help home owners in specific California suburbs avoid foreclosure through intervening with the banks and forcing a 'short sale'.
The search market was crowded with links to poor/predatory advice and we crafted a strategy and direct online marketing program to get leads through targeting niche keywords.
The obvious keywords that indicated imminent foreclosure were too competitive to rank for, so we researched indicators of distress and created rich content to match the firm's web presence to niche keywords.